''I'm A Master Marketer''
4:30PM ET June 26th, 2012
Contributor : Martin James
A Rocky Williform Company
 Rapper/singer/songwriter Cee Lo Green is the newest owner of TY KU Saké. Cee Lo had previously been a brand ambassador for the wine, and how is a co-owner of the company. He's also being asked to bring innovation to the brand.
“Cee Lo Green will play a creative role for TY KU, consulting as a partner on all of the company’s brand marketing and will serve as a spokesperson,” a representative for TY KU said. Cee Lo is reportedly planning to launch a campaign that will educate the public about Japanese saké's history via his latest alter ego "Logun."
“I’m a master marketer, and I don’t mind my sense of humor being infused into whatever I’m doing—but we’re serious about having fun. The Logun is there to ensure that everyone is drinking TY KU Saké,” the rapper said. |
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