''I Wanted To Bring A Relaxed Approach'' 1:30PM ET June 5th, 2012 Contributor : Martin James A Rocky Williform Company Rapper Asher Roth will be curating his own must-have clothing list for popular online clothing retailer Jackthreads. Roth joins artists like Girl Talk and J. Cole in contributing to the brand by sharing their favorite clothing choices.
Asher will reveal his "Summer Essentials" list of personally selected clothing items, beginning on June 6th. Roth will also work with Jackthread's in-house designer to create a series of custom t-shirts and tank tops.
"I'm really excited to have the opportunity to collaborate with Jackthreads - a focused and driven company with its finger on the pulse of our young generation,” said Roth. “I wanted to bring a relaxed approach to our 'Summer Essentials' campaign. I think we accomplished that by choosing casual and comfortable looks for my fans with a 'deliberately disheveled' vibe they'll find encompassed in my music as well. It’s fun for all ages and perfect for the summertime.”
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